Are You on the List?
3 entrepreneurs tell how their companies earned a spot with the in crowd.
"I would spend $20 on fitness and glamour magazines at the newsstand. Then I would put together press packets with invites [for editors]. From the PR we got, clients rolled in. We got write-ups in Elle and other [publications]--TheNew York Sun was probably the turning point. When that article hit stands, I had more celebrity [clients] than I could handle."
--Alycea Ungaro, 40, founder of Alycea Ungaro's Real Pilates, a fitness studio in New York City, whose clients include Madonna and Molly Sims. Sales: $1.1 million
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