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Building a Living and Breathing Marketing Strategy

By G/O Digital

Opinions expressed by Entrepreneur contributors are their own.

Entrepreneur Media Inc.

With more than 3 billion people on the Internet, digital marketing is one of the fastest, easiest and most effective ways to reach consumers today. But there's no magic potion for success. It doesn't happen overnight; it doesn't result from deploying a campaign or two, here and there, and then forgetting about it. Rather, marketing is a living and breathing strategy that requires continual nurturing and optimization, and is vital for small businesses to grow and flourish.

Join us for a free webinar on Thursday, May 7th 2pm EST and walk away with actionable tips to grow your bottom line, year after year.

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In this webinar, we'll explore:

  • What types of digital marketing and content work best to drive website visits, phone calls, appointments, leads and offline sales for local businesses
  • How to make the best use of online marketing, data-driven research, product videos and educational events to justify your marketing spend and guide planning
  • The ins and outs of building a fluid marketing strategy, including goal setting, ideation, program execution, potential costs, distribution channels and timing
  • Why it's critical to analyze data, test multiple variations and apply lessons from post-campaign data to optimize for future success

Digital marketing can be tough to grasp, and even tougher to execute well. But that doesn't mean businesses should ever settle for anything less than the best results.

Ramon Ray: Technology Evangelist, Smallbiztechnology.com

Raghav Mathur (VP, Strategy and Business Development, G/O Digital)
Ray Hennessey (Editor, Entrepreneur.com)

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