Type-Cast Know your personality, know your strengths, know your weaknesses...know your business.
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Mike Brown knew his business but until he participated in astudy to identify entrepreneurial types, he didn't know himselfquite as well. Now the verdict is in: Brown, co-founder andpresident of New York City interactive content developer Cyber-NY,is an Idealist.
That means, Brown learned, that he loves his work and believeswhat he does is special but doesn't care for financial andadministrative details. The 34-year-old found the descriptionspookily accurate. "The results were very revealing," hesays. "It's like going to a fortuneteller who startstelling you stuff about yourself."
Brown's revelation flowed not from a fortuneteller, butrather from researchers hired by Pitney Bowes Inc. Pitney Bowes,the $4.2 billion global leader in mail management, commissionedYankelovich Partners to conduct a study of the small-businessmarket. "Eighty to 90 per-cent of our customers are smallbusinesses," explains Ed Gillespie, director of small-businessfinancial solutions for the Stamford, Connecticut, company."So understanding this segment is really important tous."
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