This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

Customer Service For Dummies <b></b>

How much do customers value good service? Enough to shell outmore money-as much as 10 percent-for the same merchandise butbetter treatment, according to authors Karen Leland and KeithBailey in Customer Service for Dummies (IDG Books, $19.99paper).

Of course, you probably don't need much convincing to acceptthe notion that first-rate customer service is a prerequisite forany company's success. But, as the authors so astutely pointout, there's a world of difference between good intentions andgood follow-through.

To measure how well your business walks the walk, so to speak,Leland and Bailey provide a service questionnaire you can use. Onceyou assess your company's weaknesses, you'll have a betteridea of which chapters you should pay the closest attention to.

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In