Entrepreneur Plus - Short White
For Subscribers

Eye-Catching Ads 6 Ways to create ads that will get your customers' attention . . .and their business.

By Lisa Pelec Hyde

Opinions expressed by Entrepreneur contributors are their own.

As competition within the retail and service industries growsstronger daily, each small business must actively motivateconsumers, thus bringing in more business. Advertising is crucialin attracting clients, but assistance from a full-serviceadvertising agency can often be expensive.

Many business owners design their own print ads, since they area popular and less costly form of advertising. Although some stillrely on classified department staffs to design the ads, the minimalcost associated with advertising in smaller publications is oftenreflected in the quality of the ads. Ads may look easy to produce,but unless the creator has training in marketing, they are likelyto be ineffective. Following are six valuable tricks of theadvertising trade that will help you design professional-qualityads that will get noticed and attract customers:

Memorial Day Sale - Save 20%! Unlock this premium article & so much more with Entrepreneur+

Join the internet’s leading entrepreneur community with our Memorial Day sale! With your subscription, you'll get:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve

Use code SAVE20 at checkout.

Editor's Pick

A Leader's Most Powerful Tool Is Executive Capital. Here's What It Is — and How to Earn It.
One Man's Casual Side Hustle Became an International Phenomenon — And It's on Track to See $15 Million in Revenue This Year
3 Reasons to Keep Posting on LinkedIn, Even If Nobody Is Engaging With You
Why a Strong Chief Financial Officer Is Crucial for Your Franchise — and What to Look for When Hiring One

Related Topics


Are These 17 Biases Affecting You as a Leader? The Answer Is Likely Yes — Here's How to Address Them.

Having biases is an inherent part of being human, but that doesn't mean we don't have the responsibility to manage them and make sure they don't impact the way we lead.

Business News

The Virgin Islands Want to Serve Elon Musk a Subpoena, But They Can't Find Him

Government officials would like to talk to Tesla's owner as part of an investigation into the Jeffrey Epstein case.

Starting a Business

Is AI Opening the Door for the 100x Founder'?

We often hear the term the 10x developer — but AI is creating a startup environment that dramatically speeds up the time and reduces the resources needed to launch.

Real Estate

5 Strategies for Real Estate Investors to Survive (and Thrive!) Amid Rising Interest Rates

Rising real estate interest rates are not a reason to stress — they are an opportunity to invest.