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Go With The Flow Topping the results page, structuring your site

By Shannon Kinnard

Opinions expressed by Entrepreneur contributors are their own.

You may know how to get users to your site, but do you know howto get them through your site? If not, they'll have ahard time finding what they're looking for.

Structuring your Web site sensibly from the start makes iteasier to grow the site down the road. The challenge? To present alot of information in a format simple enough for users tonavigate.

One way to build a firm foundation for your site is by using atheory of Web site and software design called informationarchitecture. Kerry Crocker, partner and information designerat ZapGun Interactive, an Internet software developer in Atlanta,says consistency and organization are key. "Informationarchitecture allows the user to draw an accurate mental picture ofyour site's structure and then use your site efficiently,"she explains. To put your site in order:

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