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How To Beat Your Competitors at Their Own Game First, find out who they are. Then, figure out how to stand out among them.

By Wendy Frick

Opinions expressed by Entrepreneur contributors are their own.

( - So here you are, running your dreambusiness. You've got the hottest new product. It mows the lawn,washes dishes and even does homework. People are going crazy forthis contraption.

So why aren't you raking in the cash? Because yourcompetitor is selling that same contraption four blocks away.

What's going on? You had a great business plan, you'vemarketed the product well, and your sales have been more thanrespectable.

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