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In The BHAG

Plan to stay small forever? We didn't think so. One way to shoot for the big leagues is to think big--Big, Hairy, Audacious Goals, that is.

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This story appears in the August 1999 issue of Entrepreneur. Subscribe »

Right now, Don Speer runs a company that providesgaming-operations consulting to American Indian casinos and runs ahandful of budding online gaming sites. In five years, however, hehopes to be somewhere very different. "Our goal," saysthe chairman, president and CEO of Inland Entertainment Corporationin San Diego, "is to be the most successful casino in theworld."

That's a grand objective, but what might sound likebraggadocio to some, is clearly recognizable to others as a BHAG.The acronym stands for "Big, Hairy, Audacious Goal" andis pronounced "bee-hag." It's a concept popularizedin the 1995 business bestseller Built to Last: Successful Habits ofVisionary Companies (Harper Business) by Jim Collins and JerryPorras.

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