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Keep Your Cool

Start your own teen clothing and accessories business.

By Pamela Rohland

Opinions expressed by Entrepreneur contributors are their own.

Hey! Did ya just hear that kaboom? That was, like, the explosionof the fashion and beauty market for teens. All these geezerdesigners--they're, like, 25 or 30!--are coming out with theseway-cool products just for us: hair stuff, makeup, handbags,accessories, clothes . . . and, hey, we've got mucho dinerofrom our part-time jobs-and, like, maybe a little help from theparental plastic. Let's go shopping!

Thankfully, you don't have to talk like teens to sell tothem. Nevertheless, a growing number of Gen X entrepreneurs aregetting in touch with their inner teen and communicating with thejunior market using the sweet language of commerce. And there are awhole lot of kids listening: By 2010, the number of teens in theUnited States alone will swell to 35 million, more than at anyother time in history, according to, a Web site cateringto the interests of 42,000 young surfers each day. A Rand Youthpoll estimated that teen girls spend $21.8 billion a year onclothes and beauty accessories. The children of the boomers aregrowing up, and they have been well-schooled in the joys ofconsumerism.

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