Made (Up) Men
You can give a man makeup, but how will he choose the right purse to carry it in?
Men want to look good. OK, maybe that isn't a news flash.But men are now venturing into concealers, bronzers, tinted lipbalms and other products to help create that healthy glow, saysPeter Lamas, make-up consultant and founder of Beautywalk.com."The casual, run-down look is no longer in," he says."Men are highlighting their hair and painting theirnails." Although everyone from members of boy band 'NSyncto former vice president Al Gore is "freshening up" abit, Lamas credits younger men in particular with feeding therecent boom in the $6 billion men's cosmetics and skin-caremarket.
Michele Probst, 38, who counts Gore among her clients, iscapitalizing on the trend. This makeup artist founded Menaji, askin-care and cosmetics line for men, with husband RobertHenderson, 44, in 1997. "We try not to use the M word-makeup.Men are terrified of that word," says Probst. Hoping to sell$750,000 worth of products this year via dermatologists,apothecaries, plastic surgeons and body boutiques, Probst doesabout 60 percent of her business online at www.menaji.com. Menlike privacy, she says: "They're terrified of departmentstore cosmetics counters."
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
This Founder Quit His 'Prison'-Like Teaching Job Within 2 Months. Now, He and His Sister Are Helping Other Teachers Leave the Classroom and Achieve Financial Freedom.
-
If You Focus on Problems, You'll Only Find More Problems. Here's How to Focus on Solutions.
-
Facing More Than 15 Years in Prison, This Founder Transformed His Hustle Into a Powerful Personal Brand and Business. Now, He's Giving Back in a Big Way.
-
Apple Asks This Jarring Interview Question as a Secret Way to Evaluate a Candidate
