This is a subscriber-only article.

Save 33% on Entrepreneur+ during our Memorial Day Sale

Use code SAVE33 at checkout.

Subscribe Now

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

Retro Revisited Rack up sales with retro fashions.

By Gayle Sato Stodder

Opinions expressed by Entrepreneur contributors are their own.

{Cameron Silver isn't into the latest trend. As the owner of Decades, a Los Angeles boutique specializing in vintage clothing from the '60s and '70s, Silver is the champion of fashions past. It just so happens that, in being so, he's an arbiter of things to come.

About 60 percent of Decades' sales come from contemporary designers looking for inspiration. They mine Silver's shop because everything old is new again. Because fashions come and fashions go, and what goes around comes around. And because no one knows the chic from the cheese better than Silver. "They say I have the eye, whatever that means," Silver laughs.

For one thing, it means Silver has become a style setter in a city where style counts. His clients include a long list of twentysomething celebrities and, though he declines to give sales figures, he acknowledges that Decades brings in about as much as a comparable contemporary boutique. Make that a successful contemporary boutique on Melrose Avenue, L.A.'s trendiest street. (You get the picture.)

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In