Show 'Em What You Got 10 tips for getting the most out of exhibiting at a trade show
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Looking for a cost-effective way to introduce yourself to newmarkets? Exhibiting at a trade show is a great option to consider.Don't despair if you're new to the world of trade shows;we've got 10 quick tips that'll keep your business fromtaking a dive on the big day.
1. Remember the details.These, along with the paperwork, are a challenge for newexhibitors, says Sheryl Sookman, a principal at TheMeetingConnection.
Casey Seidenberg, director of promotions and events forGuru.com, agrees: "There are many forms and papers to weedthrough to get to the bottom of what's allowed and what has tobe done in order to receive approvals."