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Sound Waves

Do you hear what we hear?

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This story appears in the May 1998 issue of Entrepreneur. Subscribe »

It was bound to happen--and it has. After President Clintonannounced his hearing loss, it triggered a wave of interest in howAmericans--particularly graying --are adapting to theirinability to hear as well as they once did.

Indeed, given that the boomers were the first generation raisedon raucous rock 'n' roll--not to mention their sheer sizeas a generation--Clinton's peers are poised to drum upsignificant sales for the hearing-aid industry. "We'veseen tremendous growth in hearing-aid sales since the presidentacquired his hearing aids," says Carole Rogin, president ofthe Hearing Industries Association in Alexandria, Virginia.

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