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The Bar Exam

Energy bars take a bite out of the snack biz.

This story appears in the May 1998 issue of Entrepreneur. Subscribe »

Pity the much-derided . It's a guilty pleasure.It's a caloric nightmare. It's definitely, positively notgood for you.

Or is it? Even as greasy potato chips and yummy cookies continueto line shelves, there's a movement underway tosell consumers on the concept of healthy snacking--via energy bars."Manufacturers are to a broader range ofconsumers," says Laurie Isenberg of Spence InformationServices, a marketing information company that tracksthe natural-foods industry. "These bars are no longer just forathletes."

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