The Bar Exam
Energy bars take a bite out of the snack biz.
Pity the much-derided snack. It's a guilty pleasure.It's a caloric nightmare. It's definitely, positively notgood for you.
Or is it? Even as greasy potato chips and yummy cookies continueto line supermarket shelves, there's a movement underway tosell consumers on the concept of healthy snacking--via energy bars."Manufacturers are marketing to a broader range ofconsumers," says Laurie Isenberg of Spence InformationServices, a San Francisco marketing information company that tracksthe natural-foods industry. "These bars are no longer just forathletes."
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
When Her Parents' Restaurant Burned Down, This First-Generation Founder's Hot Sauce Brand Rose From the Ashes to Take on Corporate Giants
-
Not Hitting Your Goals? Here's How to Know If You Should Change Tactics or Strategy.
-
You Can Generate Your Own Viral LinkedIn Post With This Hilarious Tool
-
This Couple Lost Everything When the Housing Market Crashed. But Manifesting 'Magic' Helped Them Launch a Metaphysical Brand With 10 Stores.
-
The Best Software Solutions and Tech Providers in the Franchising Industry
-
This 18-Year-Old Student Wanted a Better Way to Keep Track of His School Work. So He Built an App — and a Business.
