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The Bar Exam Energy bars take a bite out of the snack biz.

By Debra Phillips

Opinions expressed by Entrepreneur contributors are their own.

Pity the much-derided snack. It's a guilty pleasure.It's a caloric nightmare. It's definitely, positively notgood for you.

Or is it? Even as greasy potato chips and yummy cookies continueto line supermarket shelves, there's a movement underway tosell consumers on the concept of healthy snacking--via energy bars."Manufacturers are marketing to a broader range ofconsumers," says Laurie Isenberg of Spence InformationServices, a San Francisco marketing information company that tracksthe natural-foods industry. "These bars are no longer just forathletes."

Busy, health-conscious people treat energy bars as nutritiousmeal replacements. And for those hoping to pump up their graymatter, there are such alleged brain-boosting bars as Think! andIntellect.

Is it premature to herald the demise of the potato chip?Definitely. Healthy snacks may be in vogue--but we'll neverlose our appetites for indulgence.

Flash!

Remember the Elmo? Apparently, kids aren't the only onesclamoring to own Sesame Street T-shirts, swimsuits and the like.Does this mean Barney adultwear isnext? . . . oh soy! As word spreads of itsreported ability to ward off everything from heart disease tocancer, the mighty soybean is gaining popularity among thehealth-conscious of the world. No average legume this, the soy-beanis also being touted as a key ingredient in--we kid younot--cleaning products.

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