Subscribe to Entrepreneur for $5
Subscribe

The Bar Exam

Energy bars take a bite out of the snack biz.

By
This story appears in the May 1998 issue of Entrepreneur. Subscribe »

Pity the much-derided . It's a guilty pleasure.It's a caloric nightmare. It's definitely, positively notgood for you.

Or is it? Even as greasy potato chips and yummy cookies continueto line shelves, there's a movement underway tosell consumers on the concept of healthy snacking--via energy bars."Manufacturers are to a broader range ofconsumers," says Laurie Isenberg of Spence InformationServices, a marketing information company that tracksthe natural-foods industry. "These bars are no longer just forathletes."

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks