Timing Is Everything This heir to a watchmaking dynasty struck out on his own. Now he's the one to watch.
By Bob Weinstein •
Opinions expressed by Entrepreneur contributors are their own.
Why would anyone abandon an incredible job at great financialrisk to start a business? That's what critics and naysayersasked Carlo Crocco when he left his family's watchmakingdynasty to start Geneva, Switzerland-based MDM Geneve, manufacturerof the exclusive Hublot watch.
Crocco turned a deaf ear to the critics, convinced he could dowhat they thought impossible. The result is a company that producesone of the world's most distinctive watches. This year,Crocco's company will rack up sales of $22 million. But gettingto that point was a study in perseverance, conviction and enormousrisk-taking.
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