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Try Again

Business fell flat? No use whining about it. Here's how you can bounce back.

This story appears in the December 2004 issue of Entrepreneur. Subscribe »

Some of the most successful businesses in the world only came tobe after a few serious failures. From prototypes that don'twork to a service that doesn't sell in your local area, a firstbusiness can quickly turn into a first failure. But can you as anentrepreneur come back into the fray and startagain-successfully?

Absolutely, says Raymond T. Yeh, co-author with Stephanie H. Yehof The Art of Business: In the Footsteps ofGiants. In the book, the authors cite the histories of suchcompanies as AOL and Intel, noting how many times failure enteredthe picture and how the entrepreneurs battled back. "Businessfailure is part of the process," says Raymond. The brightestminds allow themselves to make mistakes, learn from them, dustthemselves off, and start again.

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