Candid Camera
Integrating a webcam into his site has helped this scuba retailer reel in extra sales.
By Vicki Powers •
Opinions expressed by Entrepreneur contributors are their own.
Webcams generally let viewers catch a glimpse of the happeningsat exciting locations such as Times Square and stadium constructionsites. In Dallas, however, Larry Dague, 48, installed a webcam inhis scuba equipment shop that quickly turned into a clevermarketing tool, generating sales and contributing to the shop's40 percent annual growth.
At ScubaToys, which has 2006 projected sales of $5million, 80 percent of sales are internet-driven. The webcamstarted out as an inexpensive security camera-turned-cool toy in2002, but Dague quickly realized its sales and customer-supportbenefits. "The technology creates a richer retail experienceand helps build credibility and trust with online customers,"he says.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve
