Subscribe to Entrepreneur for $5
Subscribe

Dream Big

Is your idea destined for the big leagues? See if it meets these standards first.

By
This story appears in the March 2008 issue of Start Up.

Ideas are the currency of an entrepreneurial mind. To determine whether your ideas are hundred dollar bills or (gasp) pennies, you'll need a solid system to evaluate their quality and soundness. Veteran inventor Barbara Carey came up with a formula to help startup entrepreneurs do just that in her book, The Carey Formula: Your Ideas Are Worth Millions. The inventor of Hairagami, the $40 million-grossing hair accessory phenomenon, says her formula is meant to help inventors market relatively simple ideas. "You want a simple idea," she says, "and you want to make sure it's something people want."

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks