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Rescue Mission

Can American entrepreneurs help solve social ills?

By Joshua Kurlantzick

Opinions expressed by Entrepreneur contributors are their own.

Trained as an eye doctor, Jordan Kassalow had worked in morethan 40 countries, helping treat river blindness and otherailments. "For [each person] who needed sophisticated eyecare, there were 30 people who needed basic reading glasses,"says Kassalow, 43. "There was a huge market failure, and ahuge market opportunity to sell cheap reading glasses."

Kassalow believed entrepreneurs were best positioned to fillthis niche. "Smaller companies can take cost margins [sellingto the poor] that larger companies may be unwilling totake."

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