For Subscribers

Rescue Mission

Can American entrepreneurs help solve social ills?

By Joshua Kurlantzick •

Opinions expressed by Entrepreneur contributors are their own.

Trained as an eye doctor, Jordan Kassalow had worked in morethan 40 countries, helping treat river blindness and otherailments. "For [each person] who needed sophisticated eyecare, there were 30 people who needed basic reading glasses,"says Kassalow, 43. "There was a huge market failure, and ahuge market opportunity to sell cheap reading glasses."

Kassalow believed entrepreneurs were best positioned to fillthis niche. "Smaller companies can take cost margins [sellingto the poor] that larger companies may be unwilling totake."

Continue reading this article — and all of our other premium content with Entrepreneur+

For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:

  • Digestible insight on how to be a better entrepreneur and leader
  • Lessons for starting and growing a business from our expert network of CEOs and founders
  • Meaningful content to help you make sharper decisions
  • Business and life hacks to help you stay ahead of the curve
Learn More Log In

Related Topics

Magazine Entrepreneur Magazine

Editor's Pick

Determined to Support the Black Community, These Friends Brought 'Fresh Eyes' — and Innovation — to the Food Industry
The Complete Guide to Effectively Using AI Writing Tools in Content Marketing
Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
The Basics of Making Money in Franchising

Most Popular

See all
Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.

By Jacqueline Whitmore

By Ben Angel

Fundraising

Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

By Bryan Lovgren

Marketing

6 Ways to Wring All the Value from Your Earned Media Coverage

Press coverage can help your brand gain visibility and increase credibility — but not if no one sees it. What can you do to get more value from the media placements you've worked so hard to earn?

By Michelle Garrett

Business Ideas

55 Small Business Ideas To Start Right Now

To start one of these home-based businesses, you don't need a lot of funding -- just energy, passion and the drive to succeed.

By The Staff of Entrepreneur Media, Inc.

Living

Invest in Yourself: 10 Things Every Working Woman Should Do This Year

When striving for success, it is easy to forget about your mental and physical health. But without health, you cannot fully succeed. Follow these ten lifestyle strategies for success in your personal and professional life.

By Kelly Hyman