Can American entrepreneurs help solve social ills?
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Trained as an eye doctor, Jordan Kassalow had worked in morethan 40 countries, helping treat river blindness and otherailments. "For [each person] who needed sophisticated eyecare, there were 30 people who needed basic reading glasses,"says Kassalow, 43. "There was a huge market failure, and ahuge market opportunity to sell cheap reading glasses."
Kassalow believed entrepreneurs were best positioned to fillthis niche. "Smaller companies can take cost margins [sellingto the poor] that larger companies may be unwilling totake."
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