Entrepreneur Plus - Short White
For Subscribers

Easy.Com, Easy.Go OK . . . we've weeded out the wanna-bes. Who's still with us?

By Mark Henricks

Opinions expressed by Entrepreneur contributors are their own.

"Let's be quite honest," says Neil J. Closner,president and CEO of BabyUniverse.com, a 12-person Fort Lauderdale,Florida, e-tailer of infant products. "Anybody who gotinvolved in this business had their eye on an exit strategy, eitherto be acquired or go public. That was in our game plan aswell." Now that a public offering is unlikely and manypotential acquirers are struggling to finance their own operations,the game plan is to stay on and run the company for several moreyears. How does Closner, 27, feel about that? "Honestly, Idon't know," he says. "My mood changes day today."

Others are more philosophical. "I didn't anticipate itto be a get-rich-quick scheme," says Betsy Burlingame, founderand president of Expatexchange.com, a New York City-based Web servicefor expatriates. "It's a very long-term focus. You buildrelationships and a community and then later bring in e-commerceand make money."

Continue reading this article — and all of our other premium content with Entrepreneur+

Join the internet’s leading entrepreneur community! With your subscription you’ll get:

  • Access to all of our premium content and an ad-free experience
  • A complimentary subscription to Entrepreneur Magazine
  • Four free e-books a year and 20% off everything from our bookstore
  • Exclusive events with business celebrities and successful entrepreneurs

Editor's Pick

She's Been Coding Since Age 7 and Presented Her Life-Saving App to Tim Cook Last Year. Now 17, She's on Track to Solve Even Bigger Problems.
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Related Topics

Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.


Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

Growing a Business

Subscribers Exclusive Event: Discover How These 2 Founders Turned Their Side Hustle into a Million-Dollar Lifestyle Brand

Learn how you can transform your personal brand into a thriving business empire with co-founders of The Skinny Confidential


The Real Reason Why The Return to Office Movement is Failing is Revealed in New Study

There is a vivid sign of the disconnect between employees and their workplace, a glaring indication that companies need to revise their scripts to improve their hybrid and remote work policies.


Take Your Social Media Earning Potential Sky-High With This $79.97 Quadcopter

Get this beginner-friendly drone for a great price for Father's Day.

Health & Wellness

Sleep Better, Snore Less, and Stay Cool with This Tech-Packed Pillow, Now $49.99

Let technology help you sleep better with this 8-in-1 cooling pillow.