Everyone Wins Using contests to garner interest in your products is a win-win.
By Nichole L. Torres •
Opinions expressed by Entrepreneur contributors are their own.
Whether it's a trip to Jamaica, a makeover or a $100 gift card, everyone loves to win something. That's why contests are such a great way to build business buzz. "Contests can create a lot of interest in your products and cast a very positive glow on you," says Bonnie Carlson, president of the Promotion Marketing Association.