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Takin' It to 'Em

Franchises help consumers too busy to cook, too tired to drive--and sick of pizza.

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This story appears in the February 2001 issue of Entrepreneur. Subscribe »

Move over, Domino's-home meal delivery isn't justabout pizza anymore. According to consulting firm TechnomicInc., home meal replacement (HMR) sales will hit $67 billion byyear-end, with an annual growth rate of 8 percent. An ACNielsenreport states that fewer than four out of 10 meals served include ahome-cooked item, and one-quarter of all households dine in ontakeout at least once per week. Franchises have been quick to jumpon the trend.

"It's difficult for people in two-income familiesnowadays to come home and cook a meal and even to go out to get ameal," explains Paul Gooden, managing partner of the Steaks To Gofranchise.

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