Going Places Bring business home by treating special clients to a memorable trip.
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When Leighsa Francis and her husband, Randall, wanted to stand out in the real estate business, they went on vacation--and brought customers with them. The owners of Bend Real Estate Team Inc. in Bend, Oregon, took a builder and his wife and daughter to Hawaii for a week of fun in the sun. When they sold a house to his cousin, they took his family, too.
"It's a great way to say thank you and build strong relationships through a personal touch," says Leighsa. "The investment you make comes back in spades." Indeed, the Francises' excursion paid off big time: The couple got four referrals from the cousin, and the builder now works with them exclusively.
In a shaky economy when everyone is competing even harder for customers' dollars, it's not just entrepreneurs in real estate who are finding that showing top clients some love can keep them loyal. Companies in all fields are turning to unique trips that wow loyal customers and provide unparalleled bonding opportunities. When football tickets just won't cut it, try one of these trips:
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