Hot Stuff Opportunities abound for entrepreneurs as home shopping hits its peak.
The major home shopping networks have changed a lot since they were first launched in the '80s. "We have been under a very dramatic transformation in the past year and a half, not only with our product line but also with our brand," says Brad Bohnert, a Home Shopping Network representative.
The changes mean new opportunities for entrepreneurs. What products are in demand on the network today? At HSN, where new products and categories are added regularly, the beauty category alone grew by more than 40 brands in 2007.