Squeezing Value From Site Traffic
Try these tips for improving your visitor-to-sale conversion rate.
By Corey Rudl •
Opinions expressed by Entrepreneur contributors are their own.
Q: I need help with using viral marketing to promote my Web site. I'm using newsgroups, chat rooms and free press releases, and I can see traffic coming into my Web site. But none of these submissions have added value. Can you make any recommendations?
A: It sounds like you've made a good start. Newsgroups, chat rooms and press releases can all be good sources of free traffic, and you're obviously taking advantage of this. What concerns me, though, is your comment that none of these submissions have added "value." I'm going to bet you mean these visitors aren't taking the action you've been hoping for--be it purchasing your product or subscribing to your newsletter.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve
