For Subscribers

Keeping Post A hurricane and marketing woes couldn't keep these persistent franchisees down.

After 17 years in management at FedEx, Peter Aveni, 56, accepted an early retirement package, but he wasn't ready to leave the business world just yet. So he and his wife, Mary, 45, started researching franchises. With the help of a franchise advisor, they chose PostNet Postal and Business Centers. The franchise would benefit from Peter's experience in shipping while allowing them to offer other business services such as printing and direct mail.

But even with Peter's business experience, success didn't come easy. Just as the Avenis were preparing to open their location in Orange Park, Florida, hurricane season hit. Only after several months of delay were they finally able to open their franchise in 2004.

While certainly the most dramatic, Mother Nature's blow wasn't the only challenge the Avenis had to face. They needed to get customers into the store. They joined an advertising co-op that pays for print, TV and radio advertisements. But the best marketing tool, says Peter, was simply "getting out there, meeting people, introducing yourself and giving them a card."

Now that they have the customers, the real challenge can begin. With technology advancing by leaps and bounds, there's always something new for the Avenis to learn about up-and-coming software and machinery for their business. Seminars at PostNet's conventions help, but for the most part, they just learn day by day as customers come to them with new requests.

Despite the hurdles, the Avenis' franchise has thrived: Their annual sales are over $200,000.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Science & Technology

The Hidden Dangers of Using Generative AI in Your Business

Rushing to adopt generative AI can derail your business. Here's what leaders need to know.

Science & Technology

We Spent a Decade Building Virtual Worlds — What We Discovered Could Reshape the Future of Business

What we learned about scale, AI and ownership when we tried to connect thousands of people in real time.

Growing a Business

This One Leadership Move Will Transform Your Team's Loyalty and Performance

Most leaders focus on technical skills, but this lesser-known trait quietly shapes team loyalty, engagement and long-term performance.

Leadership

Why the Most Powerful CEOs Today Lead With Authenticity, Not Silence

The most effective CEOs today build trust and brand value by leading with authenticity and personal conviction.

Side Hustle

7 Ways Ecommerce Is Helping People Rebuild Their Lives

Ecommerce is more than just a business model. For many, it's about finding stability, freedom and a way to feel in control.