Marketing Buzz 12/01

Proving your company's longevity, discounted magazine ads and inexpensive rich media e-mail marketing

By Nichole L. Torres • Dec 1, 2001

Opinions expressed by Entrepreneur contributors are their own.

Hangin' Tough

"We're still here. We're not going anywhere,"says Michael Beresford, founder of NetScope Inc., a Web developmentfirm in Irvine, California. It's a refrain he's repeatedoften in the wake of the dotcom bust. It seems a dark cloudcontinues to shadow Net-related businesses, and companies likeNetScope have been undeservedly tainted by association.

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