Smart Idea
This innovative advertising device catches golfers' attention even while they keep their eye on the ball.
What: Manufacturer of polyurethane products, including agolf-ball holder
Who: James Dewberry of Adverturf
Where: Canton, Georgia
When: 2002
Hands on the club, feet planted firmly, eyes on theball-you're ready to take the perfect swing. Concentratingdeeply, you inadvertently glance several feet ahead of you at astrategically placed advertisement in an Adverturf unit, agolf-ball tray and tee divider that has slots on both sides forads. Although later you may not even recall all you saw during thatquick glance, you can be sure that James Dewberry, 34, is bankingon your subconscious remembering everything.
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
This Co-Founder Was Kicked Out of Retailers for Pitching a 'Taboo' Beauty Product. Now, Her Multi-Million-Dollar Company Sells It for More Than $20 an Ounce.
-
Have You Ever Obsessed Over 'What If'? According to Scientists, You Don't Actually Know What Would Have Fixed Everything.
-
After He Was Fired From the UFC, This Former Fighter Turned His Passion Into a Thriving Business
-
Most People Don't Know These 2 Things Are Resume Red Flags. A Career Expert Reveals How to Work Around Them.
-
How One Woman Turned Pandemic-Induced Boredom and a Makeshift Garage Art Studio Into a Thriving Franchise
-
Use These 4 Self-Care Rituals for More Resilience and Less Depletion
-
Shark Tank's Barbara Corcoran Wants to Invest in 'Someone Who Probably Needs a Good Shrink Instead of a Business'
