Energy Buzz The energy drink trend gives you entrepreneurial wings-that's no Red Bull.
By Nichole L. Torres •
Opinions expressed by Entrepreneur contributors are their own.
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It's energy, and you need it. But do you need it in an 8 oz.can? The answer is yes, if consumers swilling Red Bull-type energydrinks by the gallon are any indication. Typically filled withnatural additives like ginseng and taurine, plus a healthysprinkling of caffeine, these drinks are aimed at the groovy youngcrowd-who might use them to wake up for an all-night study sessionor to kick-start a night on the town. The latest craze is to mixthe concoctions with vodka for an added wallop. According to theBeverage Marketing Corp., the energy drink market is expected toexceed $150 million in 2001.
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