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Suzanne Southard started Texas Trading in Dallas last fall,exporting clothing, accessories, sports equipment and snack foodsto finicky Swedish buyers. In just a few months, her homebasedcompany had racked up sales of $30,000. If you're thinking offollowing in 36-year-old Southard's footsteps and exporting toSweden, keep the following information in mind:
Sweden is an advanced, industrialized country whose imports andexports, in recent years, have comprised two-thirds of its grossdomestic product. The third-largest country in Europe, it'sgenerally thought of as a low-turmoil, superior export market.What's more, Swedes enjoy a high standard of living and canafford to purchase high-end, high-quality products.
Among the benefits of exporting to Sweden: The country hascomparatively reasonable tariff rates and the second-lowestcorporate tax rate in Europe. It's an open market and a memberof the European Union; as such, it provides access to 370 millionconsumers. Some business owners use Sweden as a gateway to emergingBaltic markets. However, a value-added tax is added to the cost ofyour product when it reaches the consumer; keep this in mind whenpricing your product.
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