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Protecting Kids, Preserving the Planet

Opportunities abound for entrepreneurs who can deliver safe, eco-friendly children's products.

This story appears in the September 2008 issue of Start Up.

Thanks to the massive green movement, the eco-friendly children's products industry is exploding. Other industry and demographic factors are at play, too. Toys from China are being recalled for lead violations, toxins have been found in plastic baby bottles, and the U.S. is experiencing its largest baby boom in 45 years. Combine all that, and you've got incredible opportunity, says Lauren Schnell Davison, an organic lifestyle coach and founder of, an all-in-one green website.

For parents, safety ranks first. So organic and nontoxic , apparel, feeding products, diapers and toys top the list. Even in an economic slump, Schnell Davison says there will always be a demand for these everyday items. "You can't raise a child without these must-haves,"?she says. "Just make sure they're safe and nontoxic."

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