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Safety 'Net

Michael Fertik Gives clients peace of mind by keeping their online images squeaky-clean.

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This story appears in the April 2008 issue of Entrepreneur. Subscribe »

Sticks and stones may break your bones, but words can never hurt you? Michael Fertik's customers would beg to differ. From top-ranking CEOs to parents wanting to protect their children, more than 4,000 clients from roughly 28 countries had sought out ReputationDefender's help by the end of 2007. It was just over a year earlier that Fertik, who has a background in law and technology, started the Menlo Park, , business to remove damaging content from the for his clients. As a result, he's given some of them their lives back. Says Fertik, 29, "Even some of the most innocent among us can find that the internet becomes a scarlet letter or an albatross."

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