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Set the Scene--and the Table

The dining is in the details.

This story appears in the April 2008 issue of Entrepreneur. Subscribe »

You might have a tasty concept, a great location and terrific , but it's the details that help you create an extraordinary experience. That's the word from John Casale, founder and president of Anthem of America in Scottsdale, . He offers these stage-setting suggestions:

Make sure everything related to the reflects its overall concept and vibe. Says Casale,"The architecture of the building, the of the property, the , the drink names and even the staff uniforms must support your concept."

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