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Food for Thought

Creativity is an acquired taste, so start your company off with small bites.

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This story appears in the March 2003 issue of Entrepreneur. Subscribe »

You decided to build a creatively agile company based on a firmbelief that creativity will help you and your company thrive...oryou're a skeptic who, nonetheless, is willing to give it a try.In either case, experience is the best teacher. Begin byexperimenting.

Learning how to be more creative is like learning any skill: Yougain expertise over time. Starting small can help deal withskepticism among the staff and your own uncertainty. Begin bytrying some techniques by yourself or with a few colleagues. Bypracticing creative techniques and attitudes, you'll gain theconfidence and skill to build a company that includes everyone inits creative practice. Remember the goal is always to find a way totap the creativity of everyone in your company.

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