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Tech: A New Take Do women bring an extra something to technology research and development? We asked several women helming their own tech companies for their insight.

By Aliza Pilar Sherman

Opinions expressed by Entrepreneur contributors are their own.

"I don't want to sound clichéd, but a lot of what I do involves overlaying keen listening and observation skills with intuition," says Angela Shen-Hsieh, 43, president and CEO of Visual i|o, an interactive visualization software company in Newton, Massachusetts, that expects $5 million in revenue this year."These are often skills associated with women." Shen-Hsieh says her company's software creates "better connections between warm, thinking, human decision-makers and cold, raw, dispassionate data." Making better connections and considering how the end-user will experience her products are often seen as feminine sensibilities, she adds.

"The feminine perspective and sensibility comes from natural feminine instincts of caring," says Kanchana Raman, the fortysomething president and CEO of Avion Systems Inc., a multimillion-dollar tech firm in Atlanta specializing in converging communications. Raman says her business needs 24/7 care, and by being available and responsive to clients, her company goes beyond just delivering a quality product.

"Being a woman has served me well in moving from right-brain to left-brain activities, such as going from creative concept to implementation," says Kirsten Mangers, 44, co-founder and CEO of WebVisible, an Irvine, California-based online advertising software company that projects $30 million in sales this year. Mangers says her patience and leadership style come from being a working mom. "Working mothers embrace the art of multitasking: running a company and supporting customers and business partners without losing an eye for innovation," she says.

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