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That's So '80s

Entrepreneurs revive hit products of the past.

This story appears in the September 2006 issue of Entrepreneur. Subscribe »

Remember MS-DOS and Madonna gloves? As the '80s passes into nostalgia heaven, some entrepreneurs are bringing back products that defined the era for a second chance.

A Bear Market
Once upon a time in the mid-1980s, a plush teddy bear with an audiocassette in his back caused a frenzy in toy stores. Teddy Ruxpin was the first interactive child's toy: His lips moved in time with stories that played on cassette. "He was a unique toy with a lot of play value," says Ed Hames, 45, president and founder of
BackPack Toys Inc. in Peterborough, New Hampshire. Unfortunately, Ruxpin's play value couldn't outlast the plummeting stock value of toy company Worlds of Wonder.

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