This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

The Art Of Business Maximize your talent by drawing from your other areas of expertise.

In the world of IM and Bluetooth, some crafters have found that being tech-savvy means big business.

Freelance producer Lori Petitti, who founded Hip Line Media in 2004, knew her passion for sewing wouldn't translate into a lucrative career, so she used her producing background to create high-quality instructional sewing DVDs instead. "I was so interested in learning to sew that I thought I could apply my production skills to a hobby I have a keen interest in," says Petitti, 44, who brought in sales of $200,000 her first year.

Because Petitti's DVDs are compatible with most computers, she's been able to sell the videos in countries as far away as Australia and Singapore, and she has even gained some attention from teachers, who use her videos for instructional purposes.

Says Petitti, "I'm a crafter, yes, but I was more interested in getting other people to tap into their creativity."

Editor's Pick

Related Topics

Starting a Business

This College Student Was Tired of Working In Bars Until 4 am. So He Started a Car Detailing Side Hustle — Earning $7,000 a Month

Jack TerHaar, a University of Georgia senior, is polishing profits with Detail Dawgs, a mobile detailing service in Athens.

Business News

Bank Accidentally Deposits $86 Million Into Woman's Account, Freezes Her Assets

The incident occurred at the Malaysian bank, Maybank.

Marketing

Why Every Entrepreneur Should Consider Starting a Podcast

This article sheds light on the power of podcasts, particularly for entrepreneurs, outlining steps to launch a successful podcast.

Business News

Hawaiian Airlines Stock Soars Over 192% After $1.9 Billion Acquisition

Alaska Airlines announced that it had purchased the smaller airline on Monday.

Science & Technology

3 Reasons Why Web3 Will Flip Digital Ownership On Its Head

Here are the three things that Web3 could completely change about digital ownership.