Mission Possible Put your business into action with a powerful mission statement.

Whether lofty or concrete, a company's mission statement attracts consumers and gives a sense of direction to employees. Most major companies have one, and many entrepreneurs also find that mission statements lend an air of credibility to their businesses.

"A mission statement serves as a kind of compass--it provides a sense of direction," says Jeffrey Abrahams, author of 101 Mission Statements From Top Companies. "This can provide a competitive advantage and give a small business a brand image that shines bright."