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Want to Win with ABM? One of the biggest challenges to winning with ABM is access to data and the ability to leverage it for insight and account selection.
In the race to drive customer growth and retention, nothing beats account-based marketing (ABM.) But on the road to success, there are many hurdles. One of the biggest roadblocks to winning with ABM is access to quality data.
With insights from more than 100 B2B marketers, The Art of the Start, includes tips from sales and marketing leaders who have successfully executed their own ABM campaigns by leveraging a strong data foundation to get guide their programs past the finish line.