Dun & Bradstreet, Inc.

Sponsored Content | Brand Spotlight Partner What's This?

Want to Win with ABM? One of the biggest challenges to winning with ABM is access to data and the ability to leverage it for insight and account selection.

Courtesy of Dun & Bradstreet

In the race to drive customer growth and retention, nothing beats account-based marketing (ABM.) But on the road to success, there are many hurdles. One of the biggest roadblocks to winning with ABM is access to quality data.

With insights from more than 100 B2B marketers, The Art of the Start, includes tips from sales and marketing leaders who have successfully executed their own ABM campaigns by leveraging a strong data foundation to get guide their programs past the finish line.

Editor's Pick

Related Topics


Get a 15-inch MacBook Pro for Less Than $375

Save on this refurbished MacBook Pro for a limited time.

Business News

United Airlines Says It Lost $2 Billion in 3 Years Since Waiving Change Fees for Flights

The company announced that over 10 million customers have taken advantage of the new policy since 2020.

Business Ideas

55 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business Solutions

Get More Done with ChatGPT for Just $20

This ChatGPT course can help you streamline your business.

Thought Leaders

10 Simple, Productive Activities You Can Do When You Aren't Motivated to Work

Quick note: This article is birthed out of the urge to do something productive when I am not in a working mood. It can also inspire you on simple yet productive things to do when you're not motivated to work.