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Entrepreneur Plus - Short White
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Wind In Your Sales Your business won't make any headway without stellar sales. Here's all you need to know to grow at a rapid clip.

When you're starting a business, no matter what business it is, you're in sales. "But I hate to sell," you groan. You're not alone. Many people are intimidated by selling--either because they're not sure how to proceed or they think they don't have the "right" personality to sell.

Well, anyone can sell--anyone, that is, who learns to connect with the customer, listen to his or her needs and offer the right solutions. In fact, as your business's founder, you're better positioned than anyone else to sell your products and services.

Your Unique Selling Proposition
Before you can begin to sell your product or service to anyone else, you have to sell yourself on it. This is especially important when your product or service is similar to others available. Very few businesses are one-of-a-kind. Just look around: How many clothing retailers, hardware stores, air conditioning installers and electricians are truly unique?

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