Russo’s New York Pizzeria

Russo’s is more than 35 years of proven family recipes and a proven business model that averages 20% food costs and 22% labor costs.

Business Type: Franchise

Startup Costs: $450,000 - $1,200,000

WELCOME TO RUSSO'S NEW YORK PIZZERIA - OUR FAST CASUAL FRANCHISE CONCEPT

 

New York is one of the culinary capitals of the world, known for Italian food and, particularly, pizza. Our NY Pizzeria restaurant is reminiscent of the authentic pizzerias from the Italian neighborhoods. Everything is made from scratch with hand-picked ingredients, in traditional Italian style.

In 1992, our first NY Pizzeria in Houston, Texas, was a revelation in the Texas market. Customers were hooked with a single bite, and before long, Russo's was the rave of Houston. We knew we had a hit, and we never looked back.

IT STARTED IN THE RUSSO FAMILY KITCHEN.

 

The son of first-generation Italian immigrants, Chef Anthony Russo grew up in a New Jersey home where the kitchen was the center of family life. There was always cooking and baking at home. And many of the ingredients came from the family garden. Just as his Grandpa and Nona Russo did back in Avellino, Italy.

These experiences stuck with young Anthony as his family to Galveston, Texas, in 1978. His father opened Russo's Italian Restaurant, which quickly became a local favorite. Just like that, Anthony found a second home in the restaurant kitchen. By the age of 12, he was learning family recipes from relatives who flew in from Naples and Sicily each summer. Making pizza and squachatta (calzones) became a passion.

DON’T REINVENT THE WHEEL

 

Proven systems are a huge advantage of franchising versus a start-up business. With a Russo's franchise, you'll benefit from nearly 30 years of success. During that time, we’ve fine tuned our business - from P.O.S. systems, to training, to management structure, to marketing, to culinary research...and more. So you start out with 30 years of experience at your back. You don't have to worry about getting all of the systems in place. You just have to run your business.

WE HELP YOU KEEP CUSTOMERS INFORMED

 

Marketing is crucial to any business. Of course, once customers taste the food at Russo's, you shouldn’t have a problem getting them to return. However, getting that initial visit is so important.

WE HELP YOU GET STARTED WITH THE FOLLOWING:

  1. A grand opening plan
  2. A public relations tool kit
  3. Creative marketing materials and direct mail templates/
  4.  
  5. Print media and social marketing assistance

Along with franchise-wide marketing efforts, Russo's also works with franchisees to put a local twist on their promotions and marketing. Examples include flyers, door hangers, and even customizable coupons. We also provide a steady flow of competitive, franchise-wide promotions to help you add sales to your bottom line.

RUSSO'S NEW YORK PIZZERIA: SELF-QUALIFYING CHECKLIST

 

Please take a moment to read the list below. These questions and statements are meant to help you put the opportunity in perspective as it relates to your lifestyle and interests.

  • Are your goals in alignment with ours?
  • Does the Restaurant Industry fit your personality?
  • Sufficient capital to sustain your current costs of monthly living
  • Experience leading and managing people
  • Ability and desire to follow systems
  • Ability to obtain, and retain quality Team Members
  • Desire To Grow Sales?
  • Are you ready to enhance your life style creating wealth?
  • Are you ready to take the next step?

 

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