For cannabis businesses to flourish in the emerging market, they must be willing to balance their bold, pioneering mind-set with principled business practices focused on transparency and legitimacy. Sound business procedures mitigate the risks that can undermine an entire operation, while also maximizing efficiency… and ultimately profits. ELLO serves as a reliable, resourceful advisor for the mavericks daring to explore this unknown territory. Our focus is on leveraging decades of hands-on experience to provide practical, thoughtful, innovative guidance. We too, are risk-takers, but we don’t jump without knowing fully the danger, and the reward.