Founded in 2006 and headquartered in White Plains, New York, Privilege Underwriters Reciprocal Exchange (PURE) is a policyholder-owned insurer dedicated to creating an exceptional experience for responsible high net worth individuals and families.

At PURE, insurance is about more than just the things they protect. It’s about their members. It’s about making their clients smarter about risk. It's about helping them reduce their chances of experiencing a claim. And it’s about making them more resilient so that if a claim does happen, they can recover faster and with greater ease.

PURE's low cost of capital, careful member selection and proactive risk management all contribute to highly competitive rates and a Financial Strength Rating of “A” (Excellent) from A.M. Best.