Already familar with the basics of SEO, and looking to learn more advanced practices? Would you like to future-proof your SEO strategy and knowledge by discovering Latent Semantic Indexing (LSI) and Term Frequency times Inverse Document Frequency (TF-IDF)? Join this session to learn the more advanced, hard to Google concepts and tactics high-level SEOs use to optimize their clients' organic search presence.
This information will be value able to anyone who is implementing SEO or looking to hire an SEO specialist.
- Go beyond beyond keyword targeting with TF-IDF/LSI. Understand what it is, how it's used, and why it's more important than your current keyword targeting strategy.
- Learn how to adapt your search campaigns to an algorithm even the engineers at Google don't understand and/or won't tell you.
- Discover why focusing on search indexing and visibility is more critical to your business than focusing on what position you rank for.
- Learn why you should be moving away from organic search traffic as your primary KPI.