How to Harness the Power of Human Data to Build an Empathetic Brand
Marketing

How to Harness the Power of Human Data to Build an Empathetic Brand

Date: February 11, 2020 Time: 3:00 PM EST
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Description

When:
Feb 11, 2020
Time:
3:00 PM EST
Duration:
60 Min
Language:
English

Understanding your customer’s motivations is key to creating meaningful experiences and driving business outcomes. However, it is almost impossible to accomplish this if you don’t truly understand your target audience. 

Many companies continue to measure consumer behavior purely from a quantitative data standpoint. However, the decision to use a specific brand or service is often very emotional and evocative. Creating empathetic and authentic consumer engagement is vital to creating long-term brand affinity.

If you are not tapping into these strategies early stage you lose ground and become an easy target for competition.

Key Takeaways:

  • Learn how to go beyond shallow buyer personas to fully understand your audience
  • Discover the framework for building empathetic marketing strategies and connections
  • Understand how to leverage empathy on various digital platforms

About This Webinar

During a workshop subject matter experts will deliver structured content along with additional resources for independent study. These sessions may also include interactive elements such as group and individual projects. All workshops will incorporate Q&A sections. Although not required, participants can maximize their experience by doing some research ahead of time, and coming prepared with specific questions.

Speakers

Founder, Hiboo
Over the years Andra has advised numerous founders and startups, helping them gain greater clarity around the audience they serve. As a founder herself, she understands the constraints and opportunities associated with entrepreneurship. Andra believes to stand out in a saturated environment, it’s essential to focus on human-centered marketing.

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