Instagram Content Creation Made Easy
Social Media

Instagram Content Creation Made Easy


Originally aired Mar 14, 2019

We get it. You’re busy. Sure, you know that Instagram serves as a valuable customer-facing voice for your brand, but it can eat up a lot of time and energy that you'd rather devote to actually running your business. This workshop will cover creating content for your Instagram account using minimal resources.

Key takeaways:

  • How to plan out content ahead of time
  • How to use your phone and not a camera for great content
  • How to leverage user-generated content
  • How to better understand your Instagram performance


Founder & CEO of Millennial Marketing Group, Former VP of Jerry Media
Jon Horowitz is a digital marketing consultant based in New York City. After graduating from Cornell University’s School of Hotel Administration, Jon joined early stage startups and succeeded in growing multiple marketplaces from their launch. In his next role, Jon served as Vice President of Jerry Media, an influencer marketing agency that owns notable Instagram accounts like @f*ckjerry and @beigecardigan. He expanded the agency into a full service digital agency with a content creation arm designed for the needs of social media. His clients included companies of all sizes including General Mills, Viacom, Subway, Uniqlo, Bonobos, Puma and many more. Most notably, Jon won a Shorty Award for Native Advertising for his viral campaign for GMI brand, Fruit by the Foot. Currently, Jon serves as Founder and CEO of Millennial Marketing Group, an agency designed to help brands with social media, influencer and content marketing. Additionally, Jon has been a guest speaker at NYU, Cornell and served on panels to share his expertise on influencer marketing.

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