This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

The 6 Key Metrics Successful Franchise Restaurants Use to Measure Potential Here are six metrics that top franchise restaurants use — that you can use as well — to determine the potential of a new project and whether it's worth their time.

By Thalia Toha

Key Takeaways

  • How to effectively measure the potential of a new franchise project

Opinions expressed by Entrepreneur contributors are their own.

When it comes to measuring potential, it often feels a lot like guessing. We use vague sayings like, "Go big or go home," or "You can either be a big fish in a small pond or a small fish in a big pond." It's either big or small. Successful or not. Worth it or worthless.

How come we're only measuring potential like it's purely black or white?

For under-appreciated small giants with limited resources, this is too simplistic. If you have limited resources, time and energy, scaling takes thoughtful strategy — something that franchise restaurants have long learned the hard way.

Editor's Pick

Related Topics

Marketing

Publishing a Book? Dominate Bestseller Lists Like My Client Did With This Proven Strategy

We ditched traditional book marketing strategies for an innovative community-focused approach — resulting in my client's book becoming a bestseller on Amazon, Barnes & Noble, The Wall Street Journal and USA Today. Here's how you can replicate it.

Business News

The Shocking Claim You've Seen About Organized Shoplifting Isn't True. Here's Why Everyone Believed It.

Retail giants like Target and Walgreens have said the uptick in organized crime contributed to store closures.

Business News

SmileDirectClub Customers Speak Out After Company Ends Operations Without Warning

The telehealth orthodontics company filed for Chapter 11 bankruptcy in September.

Science & Technology

Save on Streaming with a $40 FreeCast Value Channels Subscription

Get access to streaming content for the whole family for just $40 a year.

Fundraising

How This Founder Unlocked the Secrets to a Perfect Pitch

K. Rocco Shields, founder of the AI-powered training platform Genius Academy, discusses her winning strategy for securing funding on "Entrepreneur Elevator Pitch."