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11 Ways to Optimize for Ecommerce Merging technology with human-centric content can help you create the online experience customers expect. Here are tips for optimizing your customers' shopping experience and your sales.

By Justin A Staples

Opinions expressed by Entrepreneur contributors are their own.

filadendron | Getty Images

Since March, the hosts of Robinhood's "Snacks Daily" podcast have been covering what they've dubbed the "corona economy." Recent topics include Wayfair, Peloton, Docusign, Lululemon and (of course) Zoom. See anything interesting on this list? All of the companies succeeding in our post-COVID-19 world are either:

  1. Selling SaaS or technology to make digital-based life easier
  2. B2C companies that had strong ecommerce strategies before COVID-19 or have successfully pivoted their ecommerce strategies

In June alone, American consumers spent $73.2 billion online, up 76 percent year over year and more than the average holiday. New customers made as much as 75 percent of online purchases between March and June — shoppers who become returning and loyal customers.

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