For Subscribers

3 Ways to Retain Your Top Employees

If you really want to make your team happy, stop thinking like a boss ... and start thinking like an employee.

By Adam Borstein

Federico Gastaldi

Opinions expressed by Entrepreneur contributors are their own.

Entrepreneurs know how to make customers happy: We learn their needs and then create products and services to match. But too often, we don't do the same thing with our employees. We make incorrect assumptions about what workers value — and, in the process, overlook what will give them long-term stability.

It's based on good intentions, but the delivery is bad.

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