For Subscribers

3 Wellness Strategies That Will Also Help You Become a High Performer High performance is your best business growth strategy.

By Tracy Gapin, MD

Opinions expressed by Entrepreneur contributors are their own.

Leaders always want to find ways to grow their customer base, increase sales and build their business. While the flashy sales and marketing strategies grab attention, too many entrepreneurs miss one of the most essential and underutilized business growth strategies: high performance.

You can use all the fancy strategies, software and new technology you want, but you won't build your business if you're not doing the personal growth work to optimize yourself.

Building a business requires a lot of tactics, but at the heart of every business are human beings.

If you're looking for exponential business growth this year, here are three reasons why high-performance optimization is the best strategy to maximize all the efforts you're making. An investment in your wellness is a strategy that pays dividends.

Related: 5 Leadership Strategies to Improve Team Performance and Grow Your Small Business

1. To accomplish daily tasks, you'll need energy.

A look at the daily to-do list of an entrepreneur would scare off many people, especially if that list is of a one-person shop. Just when it seems like you're making progress, something else pops up.

Sales, marketing, client fulfillment, onboarding, growth planning and a hundred other things are a part of building a business. To get it all done and accomplish your daily goals means you'll need energy. You'll need to understand how to generate more energy when you're feeling depleted. If you want to experience exponential growth, you'll need to work to accomplish your goals consistently. To optimize productivity and increase performance, you'll need to generate enough energy.

You generate more energy through proper nutrition — food is fuel. You optimize energy by incorporating physical movement like exercise, moving more and high-quality sleep. Your emotions and feelings are also a part of your energy optimization strategy. Elite entrepreneurs practice getting back into a peak state when they feel off.

When you leverage and understand energy management, you'll have the fuel you need to do the work that builds your business and have that energy consistently.

Related: Workplace Wellness Isn't Just for Big Corporations. Here's How Small Businesses Can Build a Culture of Health.

2. Your brand image is reflected in how potentials clients see you.

In business, you want to attract ideal clients. You want clients that understand the value of what you provide and how it can help their lives. However, you have to overcome the impressions of cold prospects to get there.

Whether or not we like it, human beings are visual — their first impression will be a visual one. Consumers want to do business with leaders and companies they feel have it together. If you're not optimizing yourself and your wellness, that image does the talking before you ever do. You or your team make up a part of your brand image. High performance means personal optimization. When you're committed to your personal physical and mental wellness — it presents a polished and established image of the brand you're building.

Take care of yourself and make your wellness a priority. Commit to self-care by making yourself your most significant project. The work you do to optimize your personal growth will give you everything you'll need to accomplish your to-do list.

3. There's more to building a business than marketing and sales.

Marketing, sales, automation, software and new technology can help entrepreneurs build their business, but it takes more than widgets. What good is it to have all the tools, but not an optimized entrepreneur who can implement them?

You started a business to create financial freedom and have control of your time. You want to enjoy a long life with many fun moments, and entrepreneurship can provide those.

High-performance wellness optimization has to be part of your growth strategy to accomplish all of your goals. A daily investment in your wellness is a high-performance strategy that helps you build a successful business. Spend time each day creating the optimization habits you'll need to do the hard work it takes to become an elite entrepreneur.

Your health is one of your best assets and an underutilized growth strategy. Create the bandwidth to incorporate high-performance wellness strategies into your daily routines.

Related: 5 Steps to Gaining Financial Freedom

Tracy Gapin, MD

Founder, Gapin Institute for Men's Health

Tracy Gapin, MD is a board-certified urologist, men’s health and performance expert, best-selling author and professional speaker. He has over 20 years of experience helping executives realize their full potential so they can be the husbands, fathers and leaders they're meant to be.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

She Quit Her Job at Trader Joe's After Starting a Side Hustle With $800 — Then She and Her Brother Grew the Business to $20 Million

Jaime Holm and Matt Hannula teamed up to build a business in an industry that "didn't exist" yet.

Buying / Investing in Business

Former Zillow Execs Target $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growing a Business

This Local Bakery Has Lines Out the Door. Here Are the Secrets to Its Success.

Known for its viral flat croissants and innovative desserts, Alexander's Patisserie also excels in hands-on leadership and team culture.

Business News

'The Worst Time of My Life': $100 Million Deli Fraudster Sentenced to Prison

North Carolina businessman Peter Coker Sr. faces prison time and massive fines for his part in a scheme to defraud investors.

Business News

Microsoft Is Laying Off Over 6,000 Employees, About 3% of Its Workforce. Here's Why.

The company said the cuts will affect all divisions and locations, with a focus on managers.